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SMB automation + practical software

I build the software your business actually needs.

I work with SMBs, founders, and e-commerce operators who are tired of spreadsheets, copy-paste work, disconnected systems, and stalled software projects.

Bring me in to automate operations, build Rails or Shopify systems, connect APIs, clean up data, or provide senior technical judgment when the business needs a clearer path.

Best for

SMBs and operators

Common work

Automation, Rails, Shopify

Engagement

Project, retainer, or tech lead

Quick fit check

Need help getting started?

Tell me what your team needs to build, automate, or improve. I will help you decide the clearest next step.

Best fit: SMBs, founders, and operators with manual work, messy data, or software that needs to move faster.

Automate manual operations

Replace spreadsheet work, duplicate entry, approval chaos, and repetitive handoffs with clear tools your team can use every day.

Build Rails and Shopify systems

Production Rails apps, Shopify-connected workflows, admin tools, reporting, fulfillment logic, and the glue code that keeps revenue operations moving.

Untangle technical decisions

When you need senior technical judgment, architecture help, vendor evaluation, or roadmap sanity without turning it into corporate theater.

Common reasons people reach out

  • Your team is living in spreadsheets that should be a real workflow.
  • Your Shopify, fulfillment, accounting, or customer systems do not talk to each other.
  • Your Rails app matters to the business, but shipping has slowed down.
  • You need a senior technical person who understands business operations.
  • Your data is messy enough that nobody trusts the reports.
  • You want practical software shipped, not a month of abstract discovery.