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Automation + practical software

I build the software your business actually needs.

I help SMBs, founders, and e-commerce teams replace messy manual work with software their teams can actually use.

That might mean automating operations, building Rails or Shopify tools, connecting APIs, cleaning up data, or helping you make a technical decision without turning it into a whole production.

Best for

SMBs and operators

Common work

Automation, Rails, Shopify

Engagement

Project, retainer, or tech lead

Start here

Need help getting started?

Tell me what you want to build, automate, or fix. I will send next steps.

Best fit: SMBs, founders, and operators who need clearer workflows, better reporting, or software that can keep up with the business.

Automate day-to-day work

Turn recurring spreadsheet tasks, approvals, and handoffs into tools your team can trust every day.

Build Rails and Shopify tools

Rails apps, Shopify workflows, admin screens, reports, fulfillment logic, and the code that keeps operations moving.

Make technical calls clearer

Get senior help with architecture, vendors, scope, or roadmap choices when the business needs a straight answer.

Reasons people reach out

  • Your team is doing important work in spreadsheets, email, or too many admin screens.
  • Your Shopify, fulfillment, accounting, or customer systems do not stay in sync.
  • Your Rails app matters to the business, but shipping has slowed down.
  • You need a senior technical person who understands operations.
  • You want cleaner reporting and more confidence in your data.
  • You want useful software shipped, not a month of vague discovery.